The Ask

The "Unlimited Effect" project aimed to support the launch of AT&T's unlimited data plan by showcasing its value to users with diverse consumption habits. The challenge was to effectively demonstrate the plan's relevance and encourage engagement on social media platforms.

What We Did

Crafted custom videos depicting different consumption habits to resonate with users' daily experiences. Each video was carefully designed to capture characters' emotions and expressions, enhancing engagement on mobile devices. This approach effectively conveyed the plan's benefits and value. Through our execution, we successfully demonstrated the versatility of unlimited data usage and its relevance to diverse scenarios, achieving resonance and engagement on social media platforms.