Intuit Mailchimp 2019 – Present

Manager, Global Social Media

• Key lead for planning, executing, optimizing internally managed paid social initiatives across brand and product campaigns. Approached opportunities with a growth mindset, seeking ways for expansion and improvement in the ever-evolving social media landscape.

• Managed in-house agency and external creative and influencer agencies, fostering a growth-oriented culture of continuous improvement within best-in-class brand campaigns.

• Organize regular meetings with key partners (Meta, LinkedIn, TikTok, Twitter, Pinterest, YouTube) to discuss best practices, identify innovation opportunities, and recommended optimizations to stay ahead of the curve.

• Spearheaded the successful implementation of cutting-edge social media tools (Crimson Hexagon & Sprinklr), driving enhanced capabilities in content management and audience engagement. Collaborated cross-functionally with UX, Research, and Support teams to identify needs and select optimal solutions. Recently have begun the discovery of AI tools that can solve inefficiencies in our day to day from content creation to campaign planning.

• Established comprehensive reporting standards for owned and earned opportunities, leveraging Crimson Hexagon and Sprinklr platforms. Collaborated closely with partners to design impactful reporting frameworks, enabling data-driven insights and optimizations. Introduced monthly reporting capturing performance metrics across own and competitor accounts, facilitating effective month-to-month, year-over-year (YOY), and year-to-date (YTD) analysis.

• Collaborated with Crimson Hexagon, producing multiple insights and trend reports for various teams (Brand and Product Marketing). Transformed extensive and diverse data into cohesive narratives, informing short and long-term opportunities. Topics included understanding Gen Z entrepreneurs as the customer of tomorrow and identifying email marketing interests among marketers. Crafted clear briefs to communicate brand and customer insights effectively. Presented findings and recommendations to marketing leadership, driving informed decision-making.

Newell Brands 2017 – 2018

Manager, Global Social Media

• Managed a team of 5 across Newell Brand’s Home Appliance, Cookware and Fragrance divisions.

• Led content strategy, media planning, and investment for yearly evergreen opportunities and product innovations.

• Supervised domestic and international go-to-market social strategies and executions.

• Managed agency partners (creative and media) for brand development planning to ensure strategic alignment.

• Developed and grew relationships with influential bloggers and content creators to build brand advocacy.

• Business partner to brand development, brand activation, public relations, digital, and e-commerce (segment and DTC).

Organic Inc. 2015 – 2017

Supervisor, Social & Sponsorships

• Led social initiatives for AT&T’s Mobility and Sponsorship line of business. Supported national and localized initiatives.

• Spearheaded briefing, developing, media strategy and planning for short/long term campaigns.

• Partnered with vendors on multiple influencer driven programs to help extend brand storytelling.

• Managed integrated launch of the Taylor Swift NOW content platform across AT&T, DIRECTV & DIRECTVNOW, included overseeing a 13-hour live war room during which we posted 50+ pieces of content across FB, IG, and TW.

• Executed over 15 alpha & beta opportunities within Facebook, Instagram, Twitter, & Snapchat.

• Oversaw key program initiatives including NCAA football & basketball sponsorships leading to AdWeek to cite AT&T as the ‘winning brand’ for the 2015 March Madness tournament.

Turner Sports 2010 – 2015

Assistant Manager, Strategy & Sponsorships

• Developed custom sponsorship opportunities integrating Fortune 500 brands across multiple platforms and sports properties including NBA, PGA, NASCAR, NCAA, MLB, and Bleacher Report.

• Managed pitches between sales and key groups including Production, Marketing, and Social Media.

Coordinator, Strategy & Sponsorships (2011-2014)

T3 Trainee, Strategy & Sponsorships (2010-2011)