The Ask

The project, titled #PlaceToConnect, aimed to capture and celebrate the significant places where people bond during the holiday season. It recognized these locations as meaningful and sought to extend the concept into January, highlighting unique places where individuals connect to fulfill their new year promises.

What We Did

To fulfill the project's objectives, our team collaborated with AT&T to create a series of five influencer concepts for the AT&T Instagram handle. Each influencer contributed one distinct concept, incorporating a diverse range of creative techniques such as Hyperlapse, Cinemagraphs, Boomerang, and more. These posts seamlessly combined visuals with engaging copy, articulating the personal importance of each chosen place and emphasizing the role of the AT&T network in facilitating these connections. This initiative effectively blended sentimentality with modern connectivity, showcasing the synergy between meaningful locations and AT&T's connectivity solutions.