The Ask

The project "Play by AI" aimed to transform the Super Bowl viewing experience by utilizing AI-generated live-tweeting. The objective was to leverage OpenAI's ChatGPT and GPT-3 technology to provide real-time play-by-play highlights for fans during the game. The ask was to create a dynamic platform for fans to follow @mailchimp on Twitter and receive up-to-the-minute analysis, insights, humor, and unique surprises through AI-generated content.

What We Did

In response to the project's objectives, we engaged in strategic actions to bring "Play by AI" to life. We initiated partnerships with current sports personalities and former players who resonated with fans, effectively promoting our AI-driven activation. Throughout the Super Bowl, we maintained real-time engagement by reacting to key plays and significant moments using our AI tool, fostering an interactive and dynamic experience. Notably, we even leveraged our AI capabilities to create a halftime song, further adding a creative and engaging element to the event. Through these steps, we succeeded in enhancing fan interaction, providing unique insights, and delivering memorable content that exemplified the fusion of AI and entertainment.