The Ask

Create a contextually relevant college football campaign, leveraging AT&T's network sponsorship, to reinforce their strongest network claim. Engage audiences through a competition featuring renowned football players, employing a multi-platform strategy for enhanced visibility and documenting the campaign's progression and outcomes.

What We Did

"The Strongest of the Strong" effectively amplified AT&T's network claim by ingeniously fusing college football sponsorship with a multi-channel campaign. The competition came to life during the season through hilariously entertaining short form videos and GIFs showcasing the competitors journey and results. During the National Championship, we launched Snap ads that creatively made it look like our athletes were watching along with everybody else from Bo’s house. This strategic approach successfully heightened AT&T's network presence, engaged audiences, and positioned the brand as a prominent player during college football season, while substantiating the robustness of its network.