The Ask

The "#StrongCan" project was initiated to bolster the reputation of AT&T's wireless network by showcasing its robustness. The challenge was to effectively communicate the network's strength and reliability through real stories of individuals accomplishing remarkable feats with its support.

What We Did

Crafted a dynamic short-form video series featuring diverse use cases ranging from a heart surgeon to a sheep farmer. In addition, we collaborated with creators to bring more stories of #StrongCan heroes through other visual mediums. These stories illustrated how the AT&T network enabled innovative work methods and sparked creativity. Notably, we harnessed the power of video through a 360 interactive experience, immersing users in a race car driver's perspective on the track.